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Recruitment Marketing: Your new way to hire talent
01 Dec, 20226 minutesIn a market where the candidate is king, you need to think about methods out of the norm to...
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In a market where the candidate is king, you need to think
about methods out of the norm to attract your new hire.
We are in an age where your digital presence is now a key
factor for people applying for a new job, with the next generation of Gen-Z
entering the working market, their parameters for a healthy working environment.
New start-up companies are now having to invest heavily in
their employee benefits, offering such incentives as takeaway vouchers, private
healthcare and many other exclusive benefits.
There has been a rise, especially within sales-based
companies that when the team hit certain targets, they will bring in a holiday
reward for their team, this has been accelerated since the ending of lockdown
restrictions and seems to be a successful venture for most companies at this
stage.
These incentives are a great opportunity to build a social
media presence for a company looking to bring on new staff. Showing that you
care for your staff and are willing to reward them with a trip abroad is a
pretty good way to entice anyone who might be on the fence about joining your
company.
Having a good healthy social media presence can of course
help you attract valuable talent, but do not just use your social media page to
show off the great incentives staff get, but also show that you are passionate and
knowledgeable about the sector you operate in.
By doing this you can clearly showcase to candidates that
you are not going to sound clueless when in the interview and that if they join
the candidate will have adequate support throughout the time with you. Being
extremely clued up on your industry and sharing that with your audience says to
the potential candidate that you care and are willing to share that information
with those that need to hear it.
Now we have mentioned the benefits of having a respectable
digital presence through social media, that is not the only way to show that
you are serious about marketing to attract talent. The simple touches of making
a “join us” video for your website is a great touch to on-looking candidates.
The video does not need to be flashy and over the top but an easy quick “get to
know” the company and its people, the video format is much more effective than
simply writing it down for people to see. Showing the offices in where they
will be working in gives the candidate a good idea of where they could be for
the foreseeable future. Hearing from potential co-workers about their time
there and why they’ve been there for so long will also help reaffirm their interest
in you.
Another small touch to have is a company brochure dedicated
to attracting talent, this will give a permanent reminder to the candidate as
to why you are the company worth joining, you need to remember that in this
current skill shortage climate, you will need to stand out from the crowd.
Having everything detailed with what your company has to offer,
and the specifics of the job will just imprint onto the candidate what they are
potentially joining and what the expectations will be of them from day one.
If you are interested in some improvements to your marketing
within your recruitment process, why not speak with our marketing department to
discuss your options.
Call: 0161 989 5670
Email: arthur@integro.partners